Onboard supplier products complete and ready for AI shopping.

Fabric turns incomplete supplier data into complete, enriched products, so shoppers and AI agents can find, compare and choose the products you carry.

Complete your catalog

See what each supplier left out. Fabric reviews every incoming product and shows which details are missing or inconsistent, from attributes and specs to descriptions, FAQs and image alt text.
Fill the gaps from sources suppliers already keep current. Fabric reads supplier websites, signed-in B2B portals, manufacturer sites and spec sheets in PDF, CSV, XML or XLSX, and uses that information to complete each product.
Clean supplier data before shoppers see the product. Fabric removes duplicates, matches identifiers to your catalog and converts units to one standard, so one supplier's centimeters and another supplier's inches are listed the same way.

Ensure a consistent brand experience

Write every product in your voice. Titles, descriptions, FAQs, image alt text and meta tags follow your brand guidelines instead of the supplier's wording.
Give products from every supplier the same structure. Fabric maps each product to the Fabric Shopping 360 index, so products from different suppliers share the same attributes and filters.
Review every product before it publishes. Your merchandisers review, edit and approve each enriched product before anything goes live.

Supplier feedNorthwind Supply · row 1,284Needs work

GRILL 3BRNR LP BLK W/SBSKU NW-GR3-LPB · GTINMisc / Outdoor

SEE SPEC SHEET.

Attributes4 of 8

Brand

FuelLP

Burners3

Cooking area

MaterialSS

ColorBLK

Dimensions

Warranty

Supplier feedSupplier feed4 of 8 fields

Supplier feedNorthwind Supply · row 1,284Ready to merchandise

Hearthline 3-Burner Propane Gas Grill with Side Burner, BlackSKU NW-GR3-LPB · GTIN0840194402154Patio & Garden / Grills / Gas Grills

Three-burner propane grill, 513 sq in to cook on, side burner for sauces.

Attributes8 of 8

BrandHearthline

FuelPropane (LP)

Burners3 + side burner

Cooking area513 sq in

MaterialStainless steel

ColorBlack

Dimensions59 × 26 × 47 in

Warranty10 years

After FabricAfter Fabric8 of 8 fields

Onboard each supplier once, then keep products current

Connect each supplier once. Suppliers connect by SFTP, API or file upload, and Fabric keeps each source in sync on its own schedule.
Add new products as suppliers post them. Fabric syncs nightly or on demand, so new supplier products reach your catalog without manual entry.
Improve the products you already sell. The same supplier data fills gaps in your current catalog, not only in new products.
Publish everywhere you sell. Fabric publishes enriched products to your storefront, Google Merchant Center and UCP.

Get AI-ready faster with Fabric

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