Fabric

Hi, we're Fabric.

We build the merchandising layer for AI shopping, so the brands people love show up the moment a shopper asks what to buy.

Our mission is to enable every brand to transform and optimize their business for AI shopping.

What we believe

At Fabric, we love brands.

We don't just buy from our favorite brands and retailers. We trust them. They are woven into the clothes we wear, help built and design the homes we make, and are present in the worlds we inhabit.

Today, brands and retailers face the largest shift in a generation: shoppers are turning to AI to decide what to buy, and the ground is moving fast.

That is where Fabric comes in. We help the brands we love grow beyond expectations, new brands find their future customers, and heritage brands carry their legacy into a new generation.

We want every brand to show up accurately and authentically, wherever shopping happens next.

What we value

The values behind every decision we make.

They shape what we build, who we hire, and how we show up for the brands that trust us.

Trust

We deliver with unwavering integrity, hold ourselves to the highest standard, and keep our word.

The brands that count on us are putting their reputation and growth in our hands, and we protect it like it's our own.

Customer success

We measure our success by our customers' success.

We build products and deliver solutions that help them reach their biggest goals and grow faster than they thought possible.

Innovation

We learn constantly, move quickly, and give our people room to think big and build what comes next.

We look for better ways to do every part of our business, from product to design to recruiting. We want everything we do to be simpler, more elegant, and less wasteful.

Team

We are one team, including our customers, partners, and the AI platforms we build with.

AI shopping is a new ecosystem, and it only works when we build it openly, together. We are fueled by curiosity, collaboration, and mutual respect, and driven by a desire to win.

Brands trust Fabric with their fastest growing channel, every day, without missing a beat.

10M+SKUs under management
2M+Attributes enriched
1B+API calls a year
Crate & Barrel
Tanya Taylor
Backcountry
Dakine
Serena & Lily
Debenhams
Over The Moon
Laura
Mitchells
PetMeds

Backed by partners who believe in the next era of commerce

Norwest
Sierra Ventures
Redpoint
Stripes
SoftBank Group
B Capital

Join us

We are a team building something new at the center of commerce and AI. If you want to do the best work of your career alongside people who care deeply and move fast, we want to meet you.

See open roles
The Fabric office in San Francisco

Meet your customers
wherever they shop next.

Fabric

Merchandising and analytics for AI shopping.

© 2026 Fabric, Inc. All rights reserved. San Francisco and Toronto.