AI is changing how people find, compare, and choose products, whether they use an AI search engine or a personal agent that shops for them. Fabric shows brands how their products perform on AI channels, benchmarks competitors, optimizes their product data and systems, and keeps that work current as product lines and consumer trends change.
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Shopify has connected stores to AI assistants, but sales depend on whether those assistants have enough information to recommend them. Fabric ensures the storefronts have the data AI agents need, keeps it on-brand, and shows each change on your storefront right away, in one click.
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Three-burner propane grill, 513 sq in to cook on, side burner for sauces.
Product data from suppliers often arrives with missing attributes and inconsistent details, which makes products hard to merchandise to shoppers and harder for AI agents to recommend. Fabric quickly fills those gaps to create a robust, relevant catalog, enabling retailers to deliver seamless shopping experiences.
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Shoppers now ask AI assistants for product advice, and AI assistants are starting to shop on their behalf. Fabric lets a brand launch its own storefront agent that answers shopper questions and recommends products using the brand's own product data, on the brand's own terms. product lines and consumer trends change.
Merchandising and analytics for AI shopping.
